You sat in the waiting room for 45 minutes. You spent 7 minutes with a doctor who was reading your chart for the first time as he walked through the door. He ordered the same basic blood panel he orders for everyone. Everything came back "normal." You left with zero actionable information.
Six months later, something went wrong. And the warning signs had been there the whole time.
That's the problem concierge medicine was built to solve. The traditional healthcare model is broken — not because physicians are bad at their jobs, but because the economics make good medicine nearly impossible. Primary care doctors carry panels of 2,000 to 3,000 patients. Insurance reimbursement rates force them to cram 25 to 30 visits into every workday. The math leaves about 7 minutes of face time per patient. That's not medicine. That's triage.
Concierge medicine flips that equation. And in this guide, I'm going to walk you through exactly what it is, how it works, what it costs, and how to decide whether it makes sense for you.
How Concierge Medicine Works
Concierge medicine is a membership-based healthcare model. You pay a monthly or annual fee directly to a physician or practice. In return, you get something the traditional system can't deliver: a doctor who has the time to actually take care of you.
The membership fee covers your physician's time, attention, and availability. It removes the middleman from the doctor-patient relationship and restores something medicine lost decades ago: a physician who knows your name, your history, and your goals.
What does that look like day to day?
- Smaller patient panels. A concierge physician might serve 200 to 600 patients instead of 2,500. More time per visit. More capacity for follow-up.
- Same-day or next-day appointments. No more waiting three weeks for a sick visit or six months for a physical.
- Longer consultations. Appointments run 30 to 60 minutes. Your doctor can listen, investigate, and actually think about your case.
- Direct access. Most concierge practices offer phone, text, or email access to your physician — sometimes around the clock.
- Deeper testing. Rather than the bare-minimum labs dictated by standard screening guidelines, concierge practices often run advanced panels that catch problems years before symptoms show up.
A Brief History
Concierge medicine started in the mid-1990s. A handful of physicians in Seattle and Florida began offering retainer-based practices. The early adopters were mostly wealthy executives and retirees willing to pay for better access.
That's not the market anymore. Multiple research firms project the global concierge medicine market will exceed $20 billion by 2031, driven by compound annual growth rates above 8%. And the growth isn't coming from the ultra-wealthy. It's coming from everyday professionals — engineers, small business owners, teachers approaching retirement — who are fed up with a system that treats them like a billing code.
The outcomes data backs this up. A 2012 study by Klemes et al. published in the American Journal of Managed Care found that MDVIP-affiliated concierge patients were 42% to 62% less likely to be hospitalized than matched non-members over a five-year period. Readmission rates for heart attack, heart failure, and pneumonia dropped by 91% to 97%. A follow-up study in Population Health Management (2016) showed MDVIP members had 20% to 24% fewer emergency room visits compared to matched controls across a three-year period.
More recently, a 2025 systematic review in the American Journal of Medicine (Privitera et al.) analyzed 49 studies from the prior decade and confirmed that concierge models are associated with increased patient and physician satisfaction, along with reduced hospital admissions. Separate surveys from Concierge Medicine Today — an industry trade publication that's tracked the field since 2008 — consistently report satisfaction rates above 90% among concierge patients.
When physicians have time to actually practice medicine, outcomes improve. That shouldn't be surprising, but somehow it still is.
What Does Concierge Medicine Cost?
Everyone asks this question, and the answer depends on the practice and scope of services. The market breaks down roughly like this:
| Model | Typical Annual Cost | What You Get |
|---|---|---|
| MDVIP-style retainer | $1,800 - $2,200/yr | Better access to a primary care doctor, annual wellness exam, basic labs |
| Boutique primary care | $3,000 - $8,000/yr | Smaller panels, longer visits, some advanced testing |
| Longevity-focused concierge | $10,000 - $25,000/yr | Advanced testing, optimization protocols, specialist coordination |
| Elite performance medicine | $25,000 - $100,000+/yr | Full executive health programs (Peter Attia, Fountain Life, etc.) |
The problem with the traditional concierge model (MDVIP and similar) is that while you get better access, you're still largely getting reactive care. You see the doctor when something is wrong. The testing is still basic. The focus is disease management, not disease prevention.
On the other end, elite programs like Peter Attia's practice or Fountain Life deliver extraordinary depth, but at price points that shut out the vast majority of people.
Rebel Health Alliance was built to fill the gap between those two tiers. Our membership runs $6,970 per year (or $697/month) with a one-time $1,000 setup fee. That gets you a full medical team — physician, dietitian, and strength coach — access to over 3,000 diagnostic tests (the most comprehensive diagnostic assessment on the market), DNA analysis, hormone optimization, on-demand physician access, nutrition coaching, and strength coaching.
Look at the price table above. We deliver the clinical depth you'd find in a $15,000-$25,000 longevity program — physician-led team, advanced diagnostics, ongoing optimization — at a price point that belongs in the boutique tier.
Concierge Medicine vs. Traditional Primary Care
The differences go well beyond appointment length.
Testing depth. A standard annual physical includes a basic metabolic panel, CBC, and maybe a lipid panel. That's roughly 20 biomarkers. At Rebel Health Alliance, members have access to over 3,000 diagnostic tests — the most comprehensive diagnostic assessment on the market — covering metabolic health, hormones, inflammation, cardiovascular risk, nutrient status, and far more. We routinely catch problems that standard care misses for years — elevated ApoB, early insulin resistance, subclinical thyroid dysfunction, undiagnosed nutrient deficiencies.
The physician relationship. In traditional care, you're one of 2,500 patients. Your doctor is skimming your chart for the first time when they walk in. In concierge medicine, your physician knows your history, your family context, your goals, and your trajectory over time. That continuity changes everything about the quality of clinical decisions.
Proactive vs. reactive. Traditional medicine waits for disease. You feel fine, your basic labs are "normal," you go home. Concierge medicine — especially longevity-focused programs — is designed to find and address problems before they become diagnoses. I've seen patients walk into my office with "perfect" bloodwork from their PCP, only to discover dangerously high Lp(a) and early-stage insulin resistance that no one had bothered to test for.
Care coordination. Need a specialist in the traditional system? You get a referral and figure it out yourself. In a concierge model, your physician coordinates your care, reviews specialist recommendations, and makes sure nothing gets lost between providers.
Who Should Consider Concierge Medicine?
Concierge medicine isn't for everyone. If you're 25, healthy, rarely see a doctor, and have no interest in optimizing anything, traditional care is probably fine.
But it becomes a serious consideration if you:
- Are over 35 and want to get ahead of age-related decline before it accelerates
- Have a family history of heart disease, cancer, diabetes, or Alzheimer's and want to know your actual risk
- Are tired of 7-minute appointments where your doctor is typing into a computer instead of listening to you
- Want to optimize your performance, not just avoid disease
- Read Peter Attia's Outlive and thought, "I want that level of care, but I can't spend $100,000"
- Value your time and want a medical team that operates around your schedule, not the other way around
If any of those hit home, it's worth looking into what's available.
How Rebel Health Alliance Does It
We built Rebel Health Alliance around one question: What would healthcare look like if it were actually designed to keep people healthy?
The answer is a physician-led team — concierge doctors, dietitians, and strength coaches — all working from the same dataset about your biology.
- Baseline testing. DNA analysis, extensive biomarker blood panels drawn from our library of over 3,000 diagnostic tests, hormone panel, and a detailed health history review.
- Physician consultation. A thorough review of your results with one of our physicians. Not a 7-minute summary. A real conversation about what the data means and what to do about it.
- Ongoing optimization. On-demand physician access — message your doctor anytime — plus nutrition coaching, strength programming, and continuous monitoring.
- Course corrections. Your protocol evolves as your data changes. This isn't a one-time assessment. It's an ongoing relationship between you and your medical team.
See the full process on our How It Works page, or schedule a free consultation to find out whether the program fits your situation. No pressure, no sales pitch — just information.
Common Questions About Concierge Medicine
Do I still need a way to handle major medical expenses? Yes. Concierge medicine covers your physician relationship and proactive care. You still need a way to handle emergencies, hospitalizations, surgeries, and specialist procedures. Many of our members pair their Rebel Health Alliance membership with a medical cost-sharing community or a high-deductible health arrangement to manage those larger expenses.
Rebel Health Alliance is a marketing affiliate of Sedera. Neither Rebel Health Alliance nor Sedera is an insurance company. Sedera facilitates a community-based approach to sharing medical expenses among its members.
Can I use my existing health arrangement to pay for the membership? Typically, no. The membership fee is paid directly to the practice. Some concierge practices will still bill for specific services separately, but the membership itself is a direct payment between you and the practice.
Is concierge medicine only for wealthy people? It used to be. The earliest concierge practices catered to executives and high-net-worth individuals. The market has expanded dramatically since then. Programs like Rebel Health Alliance exist specifically to make physician-led, optimization-focused healthcare accessible to a broader audience. At roughly $580 per month, our program costs less than what many people spend on a gym membership plus a personal trainer.
What about specialists? A good concierge physician acts as your medical quarterback. When you need a specialist, they coordinate the referral, review the specialist's recommendations, and integrate everything back into your overall protocol.
How is this different from direct primary care (DPC)? There's overlap, but a key distinction. DPC practices typically charge $50-$150/month and focus on basic primary care access — no more, no less. Concierge medicine, particularly at the longevity-focused tier, goes further: advanced diagnostics, optimization protocols, multi-disciplinary teams. Think of DPC as fixing the access problem. Concierge medicine — at least the way we practice it — fixes the access problem and the depth problem.
The Bottom Line
I'll be blunt: the traditional healthcare system wasn't designed to keep you healthy. It was designed to process you. You get 7 minutes, a handful of basic labs, and a pat on the back. Meanwhile, the warning signs that could've been caught 10 years ago go undetected until they become expensive, life-altering problems.
Concierge medicine is a different deal. You pay your physician directly. They work for you — not for a billing department. They have time to think, to test thoroughly, to catch problems early, and to build a plan that actually moves the needle on your health.
Is it an investment? Yes. But so is every year of declining health that could've been prevented.
Ready to find out what your data says about your health? Schedule a free consultation with Rebel Health Alliance. We'll show you exactly what we test, how we build your protocol, and whether the program is right for you.
